In this vlog I explain how the concept of death can be beneficiary for your business.

NB: If you don’t see the English subtitles, make sure to click on the button at the bottom of the video to turn on the subtitles.

Transcript by AI:

What are you ready to let go of?

Hi, in this video I want to talk with you about death.
That may sound dramatic, like doom and gloom, but death is really about endings. And every ending creates the possibility for a new beginning.

As I walk here on the island of Terschelling, I’m surrounded by both death and new life. Plants die, animals die. It’s all part of a natural cycle.

But how do you relate to death in your company?

Are you aware of things you could or should let go of?
Do you sometimes reflect on what has become automatic, or what might need to come to an end?

I often see people doing everything they can to keep their business going at all costs. But is that always necessary?

Every company starts with a purpose. And that purpose may be fulfilled at some point. Then it’s time to ask yourself:
Do I want to continue no matter what?
Or is it time to say this was it, and now it’s time for something new?

This perspective creates space, space to choose freely.
If you give yourself permission to stop, then continuing becomes a conscious choice.
You might continue because your purpose isn’t fulfilled yet, or because you’re still happy doing the work. But you might also decide to stop.

This doesn’t just apply to quitting your entire business. It could be about ending a part of it, a product, a service, or a certain way of working.

That’s true for me as well. I’ve created workshops that I’ve only given once, and others that I continue to give. But I always take a moment to reflect: Do I still want this? Or is it time to stop?

And when stopping something feels good, maybe that’s exactly what you need to do.

The same goes for relationships, both professional and personal. Should they last forever? I used to think so. But not all relationships are meant to continue.

So ask yourself:
Which relationships are still nourishing you and your company?
And which ones are ready to end, without any negative judgment?

This could be about partnerships, but also about clients.
Sometimes, a client is simply not good for you anymore. And then, it’s time to say goodbye.

My question to you is:
What are you ready to let go of?
What are you allowing to die, to make space for something new?
What wants to be born, a new idea, product, service, or connection?

Let me know in the comments.